Partnership Potential
Our thoughts on helping you make partner… and beyond, using social media and networking
Sep 22, 2011
On my LinkedIn group – The Financial Times Guide To Business Networking – we have been discussing the best ways to get your blog noticed. Good question. Your practice has gone to all that trouble of writing and maintaining a blog, surely the world deserves to know about it AND read it? After all, why else write a blog? Writing your blog is the easy...
Sep 20, 2011
I’ve often wondered whether LinkedIn is a numbers game. My networking methodology and philosophy is firmly centred in relationship management. So, surely LinkedIn should be used to deepen and strengthen relationships rather than building up a large number of connections? But I see others talking about how linkedin is a numbers game. With nearly 1000...
Sep 15, 2011
Myself and my co-director Jon Baker were training some clients on social media this week. As we were going around asking the participants what were their attitudes to social media, the immortal lines were uttered: ‘I’m too old to be using social media’ Now, (although Jon wouldn’t thank me for saying this), the oldest person in the room...
Sep 1, 2011
I’m a busy networker. So, tell me something new? I’m guessing you are a pretty busy networker as well – after all your time as a professional with specialist skills for hire really does equal money. So like me, I am sure what you would love to know is where to focus your business development (BD) efforts and time for the greatest reward. As...
Aug 30, 2011
I was reading the latest blog from ‘the practitioner – twitter ye not‘ on Accountancy Age. In this article, the writer is pondering whether social media marketing is working for the firm. The firm has recently won it’s first client via twitter. However, the firm’s partners are wondering whether social media marketing is worth the...
Jul 29, 2011
In this little series on social media policy, we’ve dealt with: why your firm needs one who should write it what do you need to do after writing it You may have noticed a glaring gap. What should you actually put in your social media policy? Let me enlighten you… Firstly, any social media policy needs to tread a fine line between mitigation of risk...
Heather Townsend is The Author Of 'The Financial Times Guide To Business Networking.' She is a performance improvement specialist for professional services, widely published writer and social media expert.
Jon Baker is a Business Coach, Sales Trainer and Experienced Public Speaker. Jon specialises in working with partners and owners from the smaller professional practices.
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