Partnership Potential
Our thoughts on helping you make partner… and beyond, using social media and networking
Sep 22, 2011
On my LinkedIn group – The Financial Times Guide To Business Networking – we have been discussing the best ways to get your blog noticed. Good question. Your practice has gone to all that trouble of writing and maintaining a blog, surely the world deserves to know about it AND read it? After all, why else write a blog? Writing your blog is the easy...
Aug 22, 2011
Let’s be honest, it’s much easier to do what we’ve always done. Change takes time and hard work. When a firm decides to listen to sensible and current marketing advice and stop trying to be all things to all people, and adopt a firm niche (or two), this takes time and energy to make this change. In my experience most firms only really play lip service to...
May 17, 2011
When business gets tough, it is very tempting to think about diversification. For example, offering new services or working with different clients. I’ve recently seen many professionals, even coaches and accountants decide to bolt on social media management to their list of professional services. Whilst I am not knocking the initiative or desire to generate...
May 12, 2011
I recently came across a website of a person who was offering three different services – life coaching, business coaching and social media management. When I looked (& queried) these were all services offered and fulfilled by herself. In fact this person had very diligently priced up, by the hour, a detailed menu of services which she could offer for all...
May 4, 2011
When we work with our clients on marketing – and particularly helping them to put in place effective marketing, we always start with getting them to define their niche. When we saw this blog post by our good friend, Sonja Jefferson, over at valuable content, I felt it had to be reproduced here, as it spells out exactly what I am always telling our...
Mar 28, 2011
I’ve recently been writing some training on how to use LinkedIn to generate leads for your business. In the course of my research, I discovered that most people do not know what to put in their professional headline within their LinkedIn profile. Very quickly, your professional headline on your LinkedIn profile is the ‘strapline’ under your name which...
Heather Townsend is The Author Of 'The Financial Times Guide To Business Networking.' She is a performance improvement specialist for professional services, widely published writer and social media expert.
Jon Baker is a Business Coach, Sales Trainer and Experienced Public Speaker. Jon specialises in working with partners and owners from the smaller professional practices.
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