Partnership Potential

Our thoughts on helping you make partner… and beyond, using social media and networking

Narrow your niche for more leads

Narrow your niche for more leads

May 4, 2011

When we work with our clients on marketing – and particularly helping them to put in place effective marketing, we always start with getting them to define their niche. When we saw this blog post by our good friend, Sonja Jefferson, over at valuable content, I felt it had to be reproduced here, as it spells out exactly what I am always telling our...