Sep 29, 2011

Ideally the answer should be zero – it’s the facilities department’s job. Unfortunately, all too often in some firms it is one, or a committee of partners needs to sign off the spend. I’ve even helped one of my clients (senior partner in a practice) see that a 2 hour trip to homebase in normal working hours to get a replacement...

Sep 8, 2011

When I am working with my clients talking about a social media strategy. I will always ask them for the firm’s strategy and business plan. Unfortunately, at this point I often get very blank looks. Business plan? What business plan? Strategy for growth? What strategy? (or even strategy for survival!) Very often, I am finding that many firms don’t...

Sep 1, 2011

I’m a busy networker. So, tell me something new? I’m guessing you are a pretty busy networker as well – after all your time as a professional with specialist skills for hire really does equal money. So like me, I am sure what you would love to know is where to focus your business development (BD) efforts and time for the greatest reward. As...

Aug 22, 2011

Let’s be honest, it’s much easier to do what we’ve always done. Change takes time and hard work. When a firm decides to listen to sensible and current marketing advice and stop trying to be all things to all people, and adopt a firm niche (or two), this takes time and energy to make this change. In my experience most firms only really play lip service to...

May 18, 2011

This is a tale of two business coaches who both received unsolicited feedback – and both acted on it in very different ways. One coach who, after receiving professional advice, about her branding, decided to act on the advice and change her brand. After deciding on a new name, testing it with a few people, buying the domains she then wrote to her mailing...

May 12, 2011

I recently came across a website of a person who was offering three different services – life coaching, business coaching and social media management. When I looked (& queried) these were all services offered and fulfilled by herself. In fact this person had very diligently priced up, by the hour, a detailed menu of services which she could offer for all...