Partnership Potential

Our thoughts on helping you make partner… and beyond, using social media and networking

2011 Teleseminar Programme

We are running our popular teleseminars for professionals in practice across 2011. Each teleseminar will be recorded and available to download and listen to after the event.

Kickstart 2011

Jan 5th: 14:00 & 20:00

We are offering you the chance to get 2011 off to the right start, with our unique ‘kick start’ coaching and teleseminar package. We have teamed up with Venture-Now, to offer you a unique and exclusive, places strictly limited 2011 ‘kick start’ package. Included within the kickstart package, which there are only 14 places available:

  • A motivational teleseminar* on how to set & achieve your big, juicy goals (worth £35+VAT)
  • a follow up 30 minute 1:2:1 telephone coaching session with in demand business coaches Jon Baker or Heather Townsend (worth £100 + VAT)


What every savvy professional needs to know about personal branding

Jan 25th: 14:00 & 20:00

In this teleseminar, Heather Townsend and Jon Baker – specialist business coach and sales trainer, will be exploring what all professionals need to do to generate a personal brand which generates for them a consistent supply of business. Heather Townsend will be sharing the results of her research into personal branding for her book ‘The Financial Times Guide To Business Networking’


How to build your joined up networking strategy for career and business success

Feb 24th: 14:00

Typically most professionals generate about 80% of all business from people their already know. In fact 98% of all businesses have generated business via word of mouth. However only 3% of businesses have a strategy to do so. More worrying perhaps, is that networking - one of the best ways to generate word of mouth business - is a time consuming task. As Rob Brown said, you don’t get paid for networking, you get paid on the results of your networking activities. Book onto this teleseminar to hear, Heather Townsend - The Author Of The Financial Times Guide To Business Networking - explain how you can build your own joined up networking strategy.


How to sell, when you hate selling

March 31st: 14:00 & 20:00

I know, you didn’t become an Accountant/Lawyer/Coach/Consultant… (delete as appropriate) because you wanted to become a sales person. If you wanted to be in sales, you would have started your career in sales. However, all professionals - whether they start up their own business - or become more senior within practice, need to know how to sell. In this teleseminar, sales trainer & business coach, Jon Baker, will be explaining how you can use consultative sales techniques to help your potential clients come to you to buy rather than you having to sell.


How to use LinkedIn to attract new clients

28th April: 14:00 & 20:00

LinkedIn has over 85 million members in over 200 countries - and most of these members are professionals who you would like to meet. In this teleseminar, Heather Townsend - The writer of ‘The Financial Times Guide To Business Networking’ will show you how you can use LinkedIn to attract new clients.


How to minimise client churn and generate more fees from existing clients

26th May: 14:00

Most practices have big ideas, plans, strategies and activities to find new clients and attract new businesses. But, so many practices forget about their existing clients. For every new client that you win, it’s likely that another professional advisor has lost a client. When you consider that it is 7-14 times easier to win work off existing clients, isn’t it time that you stepped back and focused on how to retain your existing clients and generate more work off these clients? In this teleseminar, Jon Baker and Heather Townsend will give your ideas and inspiration to put in place strategies to keep and generate more work from your existing clients.


How to improve your prospect conversion rate

30th June: 14:00 & 20:00

Your biggest overhead is the time you or your staff spend on marketing. Why? Well, marketing is a non-chargeable activity which may or may not generate new assignments for your practice. But even if your marketing is working well, if your sales skills are such that you can’t convert your prospects then you have a major problem. Jon Baker, sales trainer and business coach will be unrevealing his techniques for improving your prospect to new client conversation rate.


How to generate business via networking

28th July: 14:00 & 20:00

In this teleseminar Heather Townsend - writer of the Financial Times Guide To Business Networking and Jon Baker, will be showing you how to use networking to generate more referrals.


How to use Twitter to generate new clients

29th Sept: 14:00 & 20:00

This was our most popular teleseminar in 2010, so we have (with some persuasion) agreed to re-run this teleseminar. Heather Townsend, one of the UK’s twitterarti, and ‘The Financial Times Guide To Business Networking’ will be showing you how to use Twitter to generate new clients.


How to successfully take on a business partner

20th Oct: 14:00

In this teleseminar, Heather Townsend & Jon Baker will be showing you the questions, processes and practice aspects you will need to think about, based on their own & client’s experiences, when taking on a business partner.


How to run a successful teleseminar

24th Nov: 14:00

In our final teleseminar of 2011, Heather Townsend will be sharing all her tricks, tips and techniques for running a successful teleseminar that generates a significant amount of monthly revenue for you, as well as generating new clients for your practice.

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